Banks & building societies

Since the 2008 financial crisis, banks and building societies have faced unprecedented challenges in their relationships with all of their stakeholders.

The reputational damage, intense regulatory and political scrutiny and new digital channels for both transaction and communication have created a high-pressure environment.

Responding to these challenges, Redleaf applies its full expertise to delivering cohesive communications programmes – multi-channel and multi-stakeholder – for clients in the banking sector.  Reinforced by Porta Group’s international network, we can take charge of multi-jurisdiction campaigns for large banks, encompassing external and internal communications (including digital channels), content creation, public affairs and IR.

Building societies

While building societies have not suffered the same adverse publicity as banks, the severity of the financial crisis damaged the sector’s reputation.  In an aggressive market place, building societies now face distinct challenges, seeking to reassure customers of their financial strength as they rebuild balance sheets and credit ratings.

We have particular expertise in supporting challenger brands, promoting their products and services aggressively, but astutely and conscientiously, to achieve their targets. 

For more information on our expertise in bank and building society communication, please contact Charles Ansdell at ca@redleafpr.com or 020 7382 4760.