Senior Account Manager/Account Director – Corporate/Media


Redleaf is looking for a driven and ambitious Account Director to join its Corporate/Media team.

Senior Account Manager/Account Director – Corporate/Media

Redleaf is looking for a creative, enthusiastic and adaptable individual to work in its new corporate/media team, across a wide range of accounts, including technology, financial and professional services, marketing and even international development.

You will be expected to work on major, established businesses, as well as entrepreneurial start-ups. The successful candidate must be a confident self-starter and comfortable in an agency environment.

A few things you will be great at:

  • Delighting your clients with creative ideas and truly strategic advice
  • Demonstrating a broad understanding of financial, lobbying, consumer, corporate, B2B, Crisis Management and media training.
  • New business development

You will also:

  • Have worked with a wide range of clients (but preferably have background in technology) for a minimum of four years
  • Achieved success at Senior Account Manager and/or Account Director


Main requirements for this role are:

  • Minimum of four years’ experience working in a communications agency or in-house environment, preferably in the financial services sector
  • Excellent creative writing skills with strong grammatical knowledge
  • Established journalist and industry contacts: must be prepared to network
  • A proven ability to secure press coverage and raise the profile of individuals and companies
  • Proactive and enthusiastic in approach; able to put ideas into practice and roll up their sleeves to manage accounts at all levels
  • Hard working and committed to delivering superior client service
  • Good interpersonal skills, with the ability to work well as part of a team and develop strong relationships with clients and journalists
  • Good IT skills and knowledge of social media
  • Understanding and experience of content and thought leadership campaigns
  • Experience of working on integrated marketing communications campaigns
  • Confident phone manner
  • Strong understanding of the products and issues in financial services

Main duties:

  • Work within the Corporate/Media team to achieve agreed client objectives
  • Build and manage relationships with journalists and other stakeholders
  • To assist with all media and stakeholder relations
  • To support the Corporate/Media team meet its commercial objectives

Qualifications/education required:

  • Degree or equivalent qualification

In addition to individuals with PR experience, we would also be willing to consider someone with a background in journalism.

Salary dependent on experience, with benefits package including pension, health insurance, gym membership, travel insurance, life assurance, zones 1-3 travel allowance and 30 days’ annual leave.

New business commission payable on retainers equivalent to 10% for the first year. Annual bonuses payable in the event that individual and team budgets are met.

If this is of interest, please contact Guy Smith, Associate Director, Redleaf Communications at

Account Director, role description:

Client servicing

  • Provide clients with a high-quality, professional service
  • Identify objectives and agree strategy with client
  • Evaluate objectives tactically and evaluate tactics strategically
  • Meet client objectives with optimum use of time
  • Maintain clients trust and confidence
  • Directing a portfolio of clients, ensuring accounts are run profitably and effectively
  • Ensure team members follow client procedures as instructed
  • Ensure that client servicing is maintained at agreed levels
  • Alert divisional head immediately of any problem with client programme or relationship
  • Develop creative results orientated ideas for client programmes
  • Develop strong news management skills
  • Develop news angles and to react to news agenda efficiently
  • Generating a range of solutions, evaluating likely outcomes and taking appropriate action confidently

Administrative duties

  • Ensure that client objectives are documented within proposals or plans

Industry knowledge

  • Keep abreast of client and industry issues, analyse how these affect clients and programme planning, and advising client
  • Demonstrate an understanding of differing marketing disciplines
  • Demonstrate expertise  in writing, media liaison third party liaison, media evaluation, client liaison, supplier negotiation and budget management
  • Demonstrate a broad understanding of financial, lobbying, consumer, corporate, business to business, crisis management, media training
  • Deliver value added initiatives, information and consultancy based on industry understanding and awareness
  • Share understanding with the team
  • Understand how current and future business trends affect the client and advising accordingly
  • Deliver quality material associated with communications plans, project proposals, presentations
  • Demonstrate how knowledge of current affairs and best business practice has been applied to the client

Relationship building

  • Develop and broaden internal, external and client relationships
  • Establish ways to enhance client satisfaction
  • Own and manage account renewal and growth
  • Identify ways to become increasingly involved with client organisation
  • Nurturing media contacts and relationships with journalists covering clients portfolio
  • Support Redleaf objectives and culture
  • Demonstrate excellent team work within division and across the group
  • Demonstrate flexibility


Business development

  • Understand the principles of business development including growth management
  • Work cooperatively with the Redleaf creative and other regions/ specialist teams to ensure a high level of client service, taking responsibility for creative briefing process, accuracy in quotes and full project management of jobs
  • Conduct new business research following a brief
  • Arrange and lead brainstorm sessions
  • Contribute to new business activity through research, development of  proposals, presentations, attendance at new business meetings, pitches
  • Represent Redleaf at PR industry and business networking events
  • Seek opportunities to grow business with existing clients
  • Generate new ideas and gain commitment
  • Influence others using a range of approaches according to the situation
  • Manage expectations that are unreasonable
  • Demonstrate how business development principles can be applied to the client
  • Cultivating a client following to ensure repeat business


  • Ensure that accounts remain profitable
  • Understand organisation business plan and how it will be achieved
  • Ensure effective business management through adherence to procedures
  • Manage and support managers fully
  • Assist with the evaluation and production of progress/media reports
  • Investing time with colleagues outside immediate account teams to develop understanding of strategy development and skills
  • Demonstrate the ability to relate team goals to overall organisational goals
  • Use management information to deliver value and ensure profitability
  • Coach other team members, explain and demonstrate tasks clearly, correcting performance in an encouraging way
  • Providing training for junior members of the teams
  • Deputising for directors at management meetings as necessary
  • Ensure fee and profitability targets are achieved
  • Ensure accurate invoices produced