Sunday in front of the TV is still the favourite family meal time

24/06/2015

The results reveal that Sundays remain the day when family meal time follows a traditional format, with 29% of families eating around the table without the television on.

  • Only 47% of families eat their weekday evening meal together
  • 29% of families eat together around the table on a Sunday without the television on
  • Two thirds of families who eat together (64%) eat their main meal of the day whilst watching television

Future Thinking, the business intelligence research consultancy, has today revealed the findings of the 2015 Grocery Eye, an annual independent study of supermarket shoppers that identifies perceptions towards purchasing and consuming food and drink as well as non-food products. The survey, now in its second year, monitors the sentiments of over 2,000 consumers to determine consumption and behaviour trends.

Across the week, 47% of respondents always have dinner together; although, for those that don’t, nearly half of respondents (46%) say the main reason for not eating their weekday evening meal together is that adults are still at work, or on their way back from work. This is followed by 28% saying that family members eat different meals, so it is easier to eat at separate times.

The role of the television continues to dominate meal times. The latest figures show that two thirds of families who are eating together (64%) eat their evening meal whilst watching television. When eating their family meal together in the week, a quarter (23%) eat around a table in the living room in front of the television and one quarter (28%) eat off a tray on their lap in front of the television. Those eating dinner off their laps and in front of the TV rises to a third (34%) on a Saturday night, to make the most of prime-time television.

Claudia Strauss, Managing Director of FMCG and Shopper at Future Thinking, comments on the report findings:

“Our research illustrates that, at a macro level, Sunday remains the key time for families and the traditional Roast Dinner hasn’t waned in popularity. With increasingly accessible entertainment formats in the home there are also more opportunities for advertising to target audiences at meal times.”

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