LONDON, 22 June 2016
Seenit, the app and platform which helps brands and organisations co-create video with employees, fans, journalists and experts from around the world, has completed its latest round of funding, bringing the total amount raised to almost £1 million.
The funding will primarily facilitate expansion of the Seenit team, bringing the total headcount to 17. A new hire has already been made with COO Nick Verkroost, an investor from DC Thomson Ventures and a mentor at IDEALondon and Seedcamp.
Although Seenit carries out both project and retained work, the investment will help the business focus on bolstering their existing subscription customer base, with notable clients comprising of The BBC, Body Shop, Red Bull Racing, Benefit and The National Lottery.
Investors include Force Over Mass Capital; Richard Fearn, Director at ‘The Friday Club’; Rod Banner, Founder of the Banner Corporation which he later sold to global advertising giant WPP; veteran banker Rupert Hambro; and Steve Parish, Chairman of Crystal Palace Football Club. 80% of existing investors followed on from previous Seed rounds.
Seenit originally won backing from technology accelerator fund Collider, and was part of the BBC Labs scheme which mentors start-ups.
As mobile technology becomes ubiquitous, the way that media is produced has irrevocably changed. With 300 hours of video uploaded to YouTube every minute, content creation is no longer controlled by a select few. The platform’s key success has been its ability to reach a far greater audience as multiple users can engage in the video production process and therefore the audience can relate to the story in a more personal way.
Founder and CEO, Emily Forbes comments, “The Seenit method of community collaboration has put the trust back into brands through the marketing and amplification of their stories. We are building our clients a production model for the YouTube / Snapchat generation. We want to become the leaders in storytelling as this medium is becoming increasingly important in a digital age when consumers can engage so freely and easily with the brands they use online. Our most recent raise will help get us closer to this goal.”
Seenit is enabling organisations to produce branded episodic content at scale. Through their app and platform they help brands and organisations co-create video with employees, fans, journalists and experts from around the world. It's a tool which makes it easy to direct and collect video from smartphones, by setting tasks within the app; the target 'crew' follow the instructions and upload video. The content arrives to a central private online studio where films can be quickly edited and distributed out to social media.
It is a way for organisations to engage with the people who are most passionate about the brand and empower them to be the content creators. www.seenit.io
For more information on Seenit please contact:
Amy Williams/ Lizzy Chesters 0207 382 4747/ firstname.lastname@example.org