The Chartered Insurance Institute (CII) today launches its new Strategic Manifesto, which sets out a roadmap for the next five years on how it will modernise and work with the profession to build public trust.
Sian Fisher, Chief Executive Officer of the CII, speaking at the launch of the Manifesto called for the wider professions’ support for the programme of change. “We all know insurance is a force for social good. Along with education and medical care it is one of the three great empowerers of all our lives. The public believes two of these are provided by professionals. Today they don’t think this about insurance. This is a challenge but also an amazing opportunity for all of us. Join with the CII on a shared journey to build a proud profession. And together we will build public trust.”
The Manifesto outlines an internal change programme designed to ensure the CII is more relevant, modern and diverse following an extensive consultation with members and a strategic review supported by PwC.
The CII will upgrade its technology, website, office environment, products and processes, to ensure it keeps pace with the needs of the modern workforce and customer base. The institute will also expand its international reach with employees, employers, regulators and the public, as it believes trust does not stop at the UK’s borders.
The programme is built around a series of customer propositions including developing talent with the ‘classroom to boardroom’ initiative, increasing international presence through the ‘great big world’ programme and Choose Chartered.
John Moore, CII President said: “My dream is to see insurance professionals achieve parity of reputation with established professions. To achieve this, we must prioritise competence, integrity and above all – our clients’ interests. ‘Choose Chartered’ is a vital strand of our manifesto and will be a key part of building public trust in the profession.”
Sian Fisher added: “We can’t build public trust on our own. We need to work together with our fellow professionals. We all know that being a professional builds trust. Competence, integrity and care for the customer. It’s about behaviour not words. This is why we can be one profession. It doesn’t matter which insurance tribe we belong to – a professional is the same. The power of professional standards is the same. The public doesn’t see the tribe – they see the profession.”
The manifesto was launched at The Gherkin building on Tuesday 1 November 2016 by Sian Fisher, CEO of the CII, to senior executives from across the insurance profession. The manifesto can be downloaded at: www.cii.co.uk