Crisis management is one of the greatest challenges that communications professionals face. Successfully managing a company’s communications, engaging effectively with stakeholders and maintaining reputation is difficult at the best of times. For many companies, the past 10 years has been a minefield of reputational issues, from regulatory issues to technology outages and social media activism.
The rise of social media has made life far more difficult, with citizen journalism and unreliable sources creating confusion and chaos. To further complicate things, cyber-crime can threaten the very channels that financial services companies use to interact with their clients. So how can communications professionals prepare, manage and successfully resolve crises in the digital age?
Emma Kane, is the CEO of Redleaf, the full-service communications agency that she founded in 2000. Emma specialises in building brands and protecting reputations and is known for her creativity and lateral thinking. Emma offers particular expertise in financial PR, strategic communications, private investor communications, crisis management and creative content. Emma began her career in the City in 1986 and worked both in-house and agency-side advising clients on strategy and delivering award-winning communications.
Charles Ansdell, Managing Director of Professional and Financial Services at Redleaf, is a reputation and issues management specialist, with particular expertise in managing financial brands through challenging scenarios, including digital and social management. Prior to joining Redleaf, Charles spent eight years at Santander Group where he was responsible for its global corporate websites and mobile banking. At Santander he was involved in creating Santander’s first global social media model and its social media policies.
Thursday 26 April 2018
8.00 - 8.30am registration and networking over a light breakfast
8.30 - 9.30am seminar: Managing a Crisis in the Digital Age
Sky Light City Tower
50 Basinghall Street
Please RSVP to Sally Walton on 020 3757 6870.