What Your Website Says About Your Business

10/06/2016

Sofie Ford, Property Team

What Your Website Says About Your Business

From your local café to a global investment company, everyone has made their mark on the World Wide Web.

The internet is now a vital tool for marketing, sales and brand awareness. There’s a reason Google is now a recognised verb in the dictionary – the first thing people do when hearing about a new company is to run an internet search to find out more.

Websites are a quick and convenient way for someone to find out everything they need to know about a company without the hassle of making a phone call or travelling to one of their offices. First impressions count, so it’s extremely important for businesses to maintain a quality company website and build a strong online presence.

No website?

Failing to get your business online means you are potentially failing to reach 93% of your market. According to research by Profitworks – a search engine optimisation company for small businesses – 93% of business decisions and 40-50% of consumer purchases start with an online search.

Yet more than 25% of small businesses do not have a website, according to a 2015 survey by US-based research firm, Clutch. Reaching the whole of your market is crucial to growing a business – relying on word of mouth to get your message out is no longer effective.

The wider benefits of an improved web presence

A digital profile gives the impression that a company is credible and successful, whilst helping to establish a professional image.

 A good, on-message website also provides a platform for low-cost advertising and has a much wider reach compared to print ads – through the internet, you can reach a global audience. You are also able to demonstrate your creativity and expertise, via a company blog.

Top tips for building a company website

  • Ensure your website is functional – the basics are important, so think carefully about the structure and layout in order that prospective customers and clients can easily navigate through the site.
  • Keep it concise – a punchy tagline and succinct overview of your business’s key messages and goals will give a strong first impression. You also want visitors to exactly what you do within the first few seconds of arriving on your site; otherwise they will be tempted to click off - 55% of page views get less than 15 seconds of attention.
  • Be distinctive – consider your branding, colour scheme, imagery and the overall “feel” of your website. Does this create the right impression about your business?
  • Optimise your site by including a blog – creating useful content about things people want to know will boost SEO and make your website more discoverable on search engines.
  • Include interactive content and video – this encourages visitor engagement, gives your company a personality, and can increase your reach as video content is highly shareable on social media.
  • Link your website to social media pages – this will encourage a flow of traffic to your site and allow people to share your content and key messages with the world.
  • Contact pages are important – make it easy for prospective clients and customers to get in touch.

 If you need help creating or optimising your company website, or keeping it updated with regular blog posts, please get in touch – we’d love to hear from you.


 

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