From your local café to a global investment company, everyone has made their mark on the World Wide Web.
The internet is now a vital tool for marketing, sales and brand awareness. There’s a reason Google is now a recognised verb in the dictionary – the first thing people do when hearing about a new company is to run an internet search to find out more.
Websites are a quick and convenient way for someone to find out everything they need to know about a company without the hassle of making a phone call or travelling to one of their offices. First impressions count, so it’s extremely important for businesses to maintain a quality company website and build a strong online presence.
Failing to get your business online means you are potentially failing to reach 93% of your market. According to research by Profitworks – a search engine optimisation company for small businesses – 93% of business decisions and 40-50% of consumer purchases start with an online search.
Yet more than 25% of small businesses do not have a website, according to a 2015 survey by US-based research firm, Clutch. Reaching the whole of your market is crucial to growing a business – relying on word of mouth to get your message out is no longer effective.
The wider benefits of an improved web presence
A digital profile gives the impression that a company is credible and successful, whilst helping to establish a professional image.
A good, on-message website also provides a platform for low-cost advertising and has a much wider reach compared to print ads – through the internet, you can reach a global audience. You are also able to demonstrate your creativity and expertise, via a company blog.
Top tips for building a company website