Fostering a community – why property is more than just bricks and mortar


Sofie Ford, Property Team

Fostering a community – why property is more than just bricks and mortar

Our buildings are the stages upon which our lives are set. To the untrained eye, a building is just bricks and mortar, door frames and stairways, keystones and carpets. But look through the windows and it’s the people within who bring them to life. Successful property schemes – whether housing, offices or retail – look beyond a safe and quality design; from conception to completion, the people who will use a building must be front of mind.

Community at the heart of your home

The most desirable new housing developments have a focus on the social value they create through investing in and engaging with their community. When buying a home, people are investing in more than just a house or apartment, they are investing in a lifestyle. Product and place must come together in order to create an appealing neighbourhood where people want to live.

At The Stage in Shoreditch – a mixed-use development situated at the site of the Elizabethan Curtain Theatre, where Shakespeare is known to have performed – the investors and developers began engaging with the community before even breaking ground, in order to make the scheme an integral part of the local area from day one. History and heritage have played an important role in engaging with locals and adding value to the development.

Through a programme of activities aimed at sharing the fascinating discoveries made during the excavation of the theatre, promoting Shoreditch as a top cultural destination and boosting community spirit, The Stage has also been able to inform local residents about the development and create excitement around its construction. Residents of the 400+ homes will be part of a unique collective living on a piece of history.

Linkcity, the property development company that is part of the global Bouygues group, prides itself on the fact that its schemes link to existing communities and are outward looking, in contrast to the gated estates that were once popular. Managing Director Nicolas Guerin believes that