Charles Ansdell is to join Redleaf Polhill as Head of Financial & Professional Services. Charles has over 15 years’ experience in communications and digital. He joins from Grupo Santander in Madrid, the largest bank in the Eurozone, where he was responsible for increasing the use of digital channels for Santander’s customers in 11 countries. Prior to this, Charles was selected for Santander’s STEP (Senior Executive Training Programme) in Madrid, working across multiple group level projects including the structuring of internal and external digital channels.
Charles originally worked in Santander in the media relations team with responsibility for Santander UK’s liability business, and Cahoot, Cater Allen and James Hay brands. Charles joined from Polhill Communications, which was acquired by Redleaf Communications in 2010, and subsequently was renamed Redleaf Polhill.
Emma Kane, Chief Executive of Redleaf Polhill, said:
“Charles has an impressive track record in financial and professional services, built both in-house and agency. His experience and skill set of working in senior communications and digital roles in a blue chip organisation are particularly well suited to the challenges of modern agencies.”
Charles Ansdell said:
“I have been impressed by Redleaf Polhill’s award winning team, its proven track record of fee income growth and its ambitious plans for the future. Coupled with the support and backing of the Porta Group, this made joining the Agency a compelling choice. I am looking forward to building on this solid foundation, and driving forward the professional and financial services business.”