Charles Stanley has appointed integrated communications agency Redleaf, part of Porta Communications PLC, to look after its financial PR, investor and media relations as it embarks on a programme aimed at taking the business onto its next stage of development in its aim to become the leading UK wealth manager by 2020.
Following a competitive tender process, Redleaf has been appointed to integrate Charles Stanley’s external media and investor relations in order to better communicate its value proposition and help it work more effectively through the new challenges that face it as a business via social and digital media, content creation and thought leadership.
Redleaf will provide a strong team which incorporates both financial PR and investor relations, alongside trade and consumer media relations with the aim of raising awareness of Charles Stanley’s comprehensive offering, particularly in the IFA, wealth management, national and financial consumer press.
The teams will be led by Rebecca Sanders-Hewett on the financial PR side and Charles Ansdell for the corporate reputation and media relations focus. They will report to Charles Stanley’s Public Relations Manager Joanne Vowles, who is now responsible for all PR matters and is in charge of managing the relationship.
Paul Abberley, chief executive, Charles Stanley, said:
“How we communicate with the media and other audiences is vitally important for maintaining our reputation for integrity and transparency. As we strive to build a client-focused business which rewards all its stakeholders, we are confident Redleaf can help us articulate our vision and its delivery.”
Charles Ansdell, Head of Professional & Financial Services at Redleaf, commented:
“Charles Stanley is an established marquee brand in the wealth management space, renowned for quality customer service to private clients and through financial advisers. It is moving into an exciting period of ambitious growth targets, and is well placed through its direct to consumer and traditional wealth management offerings to achieve them. This is an excellent account for Redleaf to win and we are all looking forward to working with the Charles Stanley team.”