Redleaf Summer Seminars

27/07/2016

A series of seminars on key issues in communications

This August, Redleaf hosts a series of lunch seminars on key issues for communications professionals.

 

Making Thought Leadership that works

Friday 5 August 2016,1230-1400hrs

Thought leadership. Everyone's doing it as a way to add value through insights and opinions, but how do you get your voice heard and be relevant to an audience that is overloaded with opinions?

  • A framework for thought leadership
  • How to develop ideas that get cut through
  • Effectively promoting thought leadership
  • Turning thought leadership into leads

 Yes I can attend

 

Creating the Model Press Office

Tuesday 9 August 2016,1230-1400hrs

Communications functions are now sophisticated, well-oiled machines that sit right at the centre of a company’s strategic and management team.  So how should a modern press office be structured to meet the challenges of a 24 hour news cycle, especially within the world of social media?

  • Creating the right organisational structure for communications
  • Policies and procedures; what policies should functions look to implement
  • The management model; how to manage day to day functions effectively & consistently
  • The governance model: how to align interests and reporting against commercial objectives
  • Systems: What systems are needed for the modern press office function

 Yes I can attend

 

Online Reputation clear up

Tuesday 16 August 2016,1230-1400hrs

 The old adage that today’s front page is tomorrow’s chip paper no longer rings true. Stories leave a digital footprint that companies have to manage to protect their reputation.

  • Managing high profile sites (Wikipedia, Glassdoor)
  • Using SEO and content strategy to protect your online reputation
  • The law and online reputation; right to be forgotten

 Yes I can attend

 

Demonstrating value in Communications

Tuesday 23 August 2016,1230-1400 hrs

Increasingly communications professionals are under pressure to demonstrate the ROI of their programmes.  So how can companies demonstrate the worth of PR to internal stakeholders.

  • The value of reputation; academic and empirical studies
  • AMEC Barcelona principles for comms measurement
  • Incorporating digital and social evaluation
  • Creating a balanced scorecard for senior management

 Yes I can attend

 

To join us at any of these events (or all) please click the link below:

 Yes, I can attend all seminars

Redleaf Communications
First Floor
4 London Wall Buildings
Blomfield Street
London
EC2M 5NT (Google Maps link)


 

Please RSVP or confirm with Alex Bayliss on 0207 382 4755.

 


 

 

 

 

 

Online Reputation clear up

Tuesday 16 August 2016,1230-1400hrs

RSVP

 

 

Yes I can attend

 

No, I cannot attend

 

The old adage that today’s front page is tomorrow’s chip paper no longer rings true. Stories leave a digital footprint that companies have to manage to protect their reputation.

  • Managing high profile sites (Wikipedia, Glassdoor)
  • Using SEO and content strategy to protect your online reputation
  • The law and online reputation; right to be forgotten

 

Demonstrating value in Communications

Tuesday 23 August 2016,1230-1400 hrs

RSVP

 

 

Yes I can attend

 

No, I cannot attend

 

Increasingly communications professionals are under pressure to demonstrate the ROI of their programmes.  So how can companies demonstrate the worth of PR to internal stakeholders.

  • The value of reputation; academic and empirical studies
  • AMEC Barcelona principles for comms measurement
  • Incorporating digital and social evaluation
  • Creating a balanced scorecard for senior management

 

To join us at any of these events (or all) please reply below:

 

RSVP

 

 

Yes, I can attend all seminars

 

 

Redleaf Communications
First Floor
4 London Wall Buildings
Blomfield Street
London
EC2M 5NT (Google Maps link)

 

Please RSVP to this email or confirm with Alex Bayliss on 0207 382 4755.