International Committee of the Red Cross hires Redleaf Communications for financial PR support

22/09/2017

International Committee of the Red Cross hires Redleaf Communications for financial PR support

 

The International Committee of the Red Cross (ICRC) has hired PR agency Redleaf Communications to promote a new way of funding aid in conflict-hit countries.

The brief has been to raise the profile in financial publications and major outlets with a financial focus, of the ICRC’s new ‘Humanitarian Impact Bond’, which is helping to transform how vital services for people with disabilities are financed in war zones.

The corporate team, led by Guy Smith, has already secured more than 40 pieces of online, print and broadcast coverage in key titles including the Economist, Financial Times, The Times, Newsweek, International Business Times, Daily Mail, Reuters, BBC World TV/World Service radio and CNN Money.

Smith said: “The ICRC is a global brand ensuring humanitarian protection and assistance for victims of war and conflict. This PR project is aimed at highlighting the innovative approach the ICRC is taking by introducing a new investment model to bridge the gap between the increasing complexities of humanitarian crises and the pressure on existing funds.”

Redleaf Communications is a full service comms agency which specialises in investor access, corporate PR and professional and financial services communications.


 

 

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