Our experience allows us to create strategic campaigns that are right for our clients; delivering the results that make a difference to their businesses. Our clients' success reflects on us and we are proud of the results we consistently deliver.
When John Laing Environmental Assets Group decided to seek a London Stock Exchange listing they appointed us to help communicate their IPO plans and distinguish the fund from other funds that were seeking investment at that time.
Redleaf devised a strategy to differentiate the fund, highlighting the diverse asset portfolio, providing investors with exposure to a range of environmental infrastructure and renewable energy classes that offer predictable revenue streams.
Clear and concise communication materials and significant national press coverage to coincide with the investor roadshow helped JLEN to explain its investment proposition to a wide audience, and helped secure support for its £160m fundraise and successful IPO.
We began working with Liberum in 2010, when the investment bank was just a few years old. As a new brand in a competitive market, Liberum needed to establish its profile in the City to take its growth to the next level and to become a familiar name to London's Non-Executive Directors.
Liberum prides itself on being an independent, innovative and nimble investment bank. Our strategy for raising its profile in the market centred on Liberum’s top quality equity analyst team to provide the business and financial media with immediate stock commentary and sector thought leadership, helping to establish Liberum’s 'go-to' reputation for providing the hard-hitting view of the markets. Redleaf’s PR programme involves arranging media briefings and roundtable events between analysts and sector reporters. Additionally, profiles of senior team members in the national business media has helped communicate the rapidly growing strength and breadth of the company.
Liberum is now one of the most regularly quoted companies in the sector and national press on sector coverage and is a thought leader the sectors that they cover. The volume of coverage speaks for itself and has supported the ever growing profile to allow Liberum to have 9 of its staff voted in the Top 3 analysts for their sector, and be voted #2 UK Small & Mid Cap Brokerage in the 2014 Extel Survey. Liberum has also grown from 48 to 168 staff over six profitable years. In 2013 alone, Liberum was included in over 6000 news and feature articles in the UK.
So far in 2014, Liberum's analysts have appeared in over 30 broadcasts to share their views with the markets:
When Blockbuster went into administration facing job losses just before Christmas, insolvency expert Moorfields called us to manage this delicate situation. Their objective was twofold– make sure all stakeholders were communicated with and engaged, and raise awareness of Moorfield’s role.
Redleaf devised a strategy to ensure an open, continual and effective dialogue with staff, the public and the media. We created a “job board” to update staff on the process, issued update communications every three days and kept lines of communication open with the media.
The result was clear – 56% of all coverage of Blockbuster cited Moorfield’s role as the administrator, four national broadcast stations covered the story and over 80% of press coverage contained Moorfield’s key messages. The campaign’s success was recognised by the Chartered Institute of Public Relations, who shortlisted the campaign for their crisis excellence awards.
Redleaf was appointed to launch a new start-up brand, Strawberry Invest, as a low-cost, simple, and direct-to-consumer investment platform to a trade and consumer audience. We worked to an initial nine-month launch period in which to establish the Strawberry brand and support the inflow of customers using the platform to manage their savings.
Using a consumer case study, we secured a launch article looking at the future of platforms for Strawberry in the Financial Mail on Sunday, immediately followed by an intensive period of press briefings with the key adviser and personal finance publications.
Within weeks of the launch, customer assets on the platform triggered the first round of price drops to signal the hitting of the customer targets online. In the first quarter, Redleaf secured 22 pieces of trade press coverage for Strawberry, and two front page trade profiles for founder James Priday. Importantly Strawberry’s launch was sufficiently strong to ensure that it is now included in platform comparison features for consumers to decide which provider to use to manage their own investments.
Entertainment One is a leading international independent entertainment group focused on film and television rights ownership, with an extensive catalogue of rights including the Twilight Saga series and Peppa Pig.
To raise the Group’s corporate profile across the UK, and in turn, help to boost its share price and create shareholder value. Redleaf was retained to educate journalists and analysts, secure powerful press coverage, and encourage analysts to cover the stock.
Redleaf was appointed in March 2010 when Entertainment One had a market capitalisation of £103 million and a share price of 61p. Since appointment, Redleaf has successfully built a strong national media and analyst following for Entertainment One. We have delivered expert advice to ensure the Group communicates the required information to its market and the wider City.
After just two months, Entertainment One had featured in every national newspaper and its profile within the media has continued to blossom.
Today, Entertainment One has a market capitalisation of approximately £847 million, with a share price of 295p: an increase of nearly 400%.