Crowdsourcing

In the context of business communication, crowdsourcing is the process of soliciting opinions, ideas or content from a large group of people, in particular from an online community.

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Companies are now turning to crowdsourcing techniques to engage productively with their customers – gaining a deeper understanding of their views, needs and expectations and, once armed with this insight, refining their products, services and value propositions.

We have devised and implemented crowdsourcing campaigns for a number of clients, whose entire portfolio of communication has benefited from the insights thus gleaned.