The technique has gained particular currency in the wake of corporate scandals that have rocked customer confidence and engendered scepticism. More than ever, reputable companies are reassuring their customers and the wider community by affirming their values, heritage, ethics and credentials. In the process, they also assert their uniqueness.
Working closely with our clients, we create compelling narratives that capture their customers’ imaginations. We map typical customer journeys and match a compelling proposition to each of their stages, making use of storytelling tools like videos and social content, adding colour and interest by, for example, evoking company heritage with marketing materials from the past, and bringing alive the customer experience through personal testimony.