Corporate social responsibility

Increasingly, stakeholders expect companies to go beyond the essentials of responsible and ethical action by making a positive contribution to society, the environment and the local community.

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Corporate philanthropy is just one aspect of corporate social responibility: CSR strategies can also serve to manage risk – by protecting against adverse regulatory action – and to add value, leading to greater profitability in the longer term.

Redleaf has extensive experience of devising and implementing CSR programmes on both a strategic and operational level, and of designing, producing and disseminating CSR reports, digitally and in print.

Customers

Companies are expected to act responsibly and ethically in their relationships with customers, for instance by ensuring high standards of customer service, an inclusive policy on equal pay, age, and disability, an ethical approach to marketing and a sensitivity to the needs of local customers and businesses.

Redleaf’s CSR experts work with clients to formulate CSR strategies that achieve corporate goals, and which are integrated into the wider communications strategy to reinforce positive perceptions of the client in society and in the market.

Employees

Human capital is at the heart of the success of any organisation, and successful companies act responsibly to ensure the health and happiness of their workforce.

CSR activities focused on employees centre on diversity and inclusion in the workforce, open communication with unions, and health, safety and wellbeing in the workplace.

Redleaf offers expertise in devising CSR strategies that engage with employees, and which dovetail with existing internal and external communications programmes.

Community

CSR in the community is centered on positive interaction through volunteering, charitable work, and through the creation of foundations and endowments to support local initiatives.

Our senior team will help companies design and implement their community initiatives, always ensuring that they can be productively integrated into wider communications programmes.

Environment

Factors such as the rise of the green lobby, soaring costs associated with energy and waste, and the desire to reduce company externalities make an environmental CSR policy an imperative. In addition, the advent of socially responsible investing and indices such as the FTSE4Good and Dow Jones Sustainability Index has put environmental CSR among the priorities for investor relations professionals.

Redleaf devises strategic and operational programmes for environmental CSR, covering areas such as:-

  • Environmental policies
  • Environmental, waste and carbon management
  • Socially responsible investing
  • Environmentally friendly lending/financing policies
  • Employee environmental communications

Suppliers

Companies – especially large companies – need to be seen to be managing their relationships with their suppliers in an ethical and fair manner. It is every company’s duty to act responsibly towards its business partners, and suppliers have become much more amenable to raising their heads above the parapet on issues such as payment terms and procurement practices.

The team at Redleaf works closely with clients to strengthen their CSR programme with policies that make an explicit commitment to fair and equitable engagement with suppliers.