We build strategically conceived positioning programmes for CEOs, working with them to forge a public image that matches the goals for their business and their personal aspirations. Comprehensive media and image training forms part of these programmes.
Our expert media trainers – led by John Fryer, former head of BBC Business programming – work with CEOs to prepare them for their interactions with members of the media and the public. Scenarios they cover range from formal interviews and press conferences to situations such as providing responses in a crisis or door-stepping by journalists. The training also covers the specifics of dealing with broadcast and online media.