Ultimately a successful PR and marketing campaign will drive more interest and traffic to your website as potential customers seek to learn more about you, and Lead Forensics will provide you with a tool to ensure that you are able to capitalise on potential sales opportunities.
Most of our clients are making significant investment in website development and strategies to generate traffic, but research shows that, across the market, only 2% of website visitors actually make an enquiry or get in touch. Discovering the identity of these visitors can unlock additional sales opportunities for your business – opportunities you never before knew you had.
The Lead Forensics tool gives you the name of the anonymous visitor’s business, address, phone number, industry, turnover and employee numbers, as well as details of the pages viewed on your website.
Our clients can improve ROI from their online marketing and lead generation activity by using this information to target prospect leads more effectively, based on their behaviour on their websites.
Key features of the Lead Forensics tool include:
The Lead Forensics software is easily installed by adding a simple tracking code to your website. The data can be instantly accessed through the online portal, or by integrating it with your CRM platform (eg Salesforce, Oracle, Sage and Microsoft Dynamics).