Social media training

Online social media have become an almost ubiquitous force in our society – and they present specific challenges and opportunities to businesses seeking to engage with their target audiences.

Each of our social media training programmes is tailored to the specific needs and objectives of the client company – listed or private, large or small, and in any sector, including financial services, property, and TMT. The aim of each programme is consistent: to give the client’s staff the knowhow and confidence to handle social media productively in a business context.

We generally recommend full- or half-day workshops at the client’s office to provide training for staff on an individual or group basis. No matter what each individual’s experience of social media or status in the company (from assistant to CEO), our training will focus on key issues and how to produce the most favourable results. We generally find it best to develop a client-specific social media strategy ahead of the workshops, so that we can build practical training around its objectives, tactics and messages.

Our tailored sessions can cover:

  • The basics of social media – what the platforms are; how they work; which are right for you
  • What to post – identifying the content that is right for your business
  • How to monitor social media
  • Common mistakes and pitfalls

 

And more advanced topics such as:

  • How to devise a social media campaign
  • Social media in a crisis
  • Optimising your social and digital media
  • Using social media to support profits, sales, and show ROI