Brand positioning

In a competitive and crowded market, a brand needs to position itself distinctively and truthfully if it is to stand out and communicate its value to maximum effect.

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We guide clients in both defining what their stakeholders can expect of their brand, and in building the proposition and messaging to communicate its value. Our brand positioning services cover:

  • Competitor positioning analysis
  • Insight gathering (perception surveys)
  • Differentiation
  • Functional positioning, symbolic positioning and experiential positioning
  • Value proposition: definition and key messages